Forma Consulting

The tech behind your business, built to be yours.

I build and run the technology small businesses depend on: studio software, cloud servers, AI assistants, and websites. Everything lives on accounts in your name.

Book a Call See Forma Studio

Polina Denissova · studio owner, former corporate finance, Atlanta

Forma Studio

Free studio software you can talk to.

Open-source management software for yoga and fitness studios: schedule, checkout, a sales board, and an AI assistant you just ask. Free and flexible, and it runs on your own website.

  • No license or per-member fees
  • Built by a studio owner, used in a real studio
  • Setup, migration, and support available
See Forma Studio
Forma Studio's Today screen with the assistant, this week's numbers, today's classes, and who needs a follow-up

Services

Three ways I work with businesses.

Monthly retainer

Fractional CTO & Managed Cloud

Your technical lead and security team, a set number of hours a month. I run your AWS servers, keep security current, review your developers' work, and explain the bill.

See how it works →

One-time setup

AI Booking Assistant

A chat assistant on your website that answers clients 24/7: classes, prices, policies, and how to book, in your voice. Runs on accounts you own.

Try it live on mindfulowl.yoga.

Ask about it →

Project

Custom Websites

Fast, custom-coded sites with no page builder to fight. You own the code and the hosting, and an AI assistant can be added anytime.

Start a project →

Running today

Real businesses, real systems.

FRACTIONAL CTO

Little Sponges

Took over an education company's AWS setup from the agency that built it. Firewall against bots, faster pages, tested backups, and everything rewritten as code.

MY OWN STUDIO

Mindful Owl Yoga

My studio in Atlanta. Its website, security, and AI assistant run on the studio's own accounts, the same playbook I use for clients.

SOFTWARE I BUILT

Forma Studio

Open-source studio management software, live on AWS with a sample studio you can see in a demo.

Who you'd work with

An operator, not a consultant.

I'm Polina Denissova. I spent over ten years in corporate finance and business operations, then built and run Mindful Owl Yoga, a boutique studio in Atlanta.

I've read the financials, bought the software, and fixed the booking system at 9pm on a Saturday. I build technology the way I'd want it for my own business: simple to run, documented, and owned by you.

Connect on LinkedIn →

10+

years in corporate finance and business operations

2

businesses built and run from the ground up

100%

of client systems on accounts the client owns

Book a call

Tell me what you're working on.

Software, servers, an assistant, or a website: give me the short version and you'll hear back within one business day.

No spam. You'll hear back within one business day.